LacFido.
Brand Identity & Packaging System
Renewal
Brand Identity & Packaging System
Renewal
01
Background
Background
LacFido is one of Korea's first-generation probiotics brands, established in 2004 through hospitals and pharmacies. While the brand built strong trust in the children's probiotics market, its growing portfolio of more than 400 products and expansion into adult healthcare required a new brand system that could support every stage of life.
02
The Challenge
As the product portfolio expanded, each category evolved independently.
This resulted in inconsistent visual language across children's and adult products, making it difficult for consumers to recognize them as one unified brand.
At the same time, the increasing number of functions, ingredients, and target audiences demanded a clearer packaging hierarchy to communicate product information effectively.
03
The Approach
We developed a unified identity system that establishes clear principles for logo, typography, color, graphics, and information hierarchy, enabling diverse products to share a unified identity while communicating their individual characteristics.
This scalable system allows LacFido to expand its product portfolio while maintaining clarity, consistency, and long-term brand recognition.
04
A Scalable Packaging System
A consistent packaging system was designed to manage more than 400 products across multiple categories.
Rather than treating each package as a standalone design, the system defines clear rules for brand expression, product hierarchy, category differentiation, and information structure.
This makes it easier to introduce new products while maintaining a consistent brand experience.
05
The Result
The renewed identity enables LacFido to present a consistent brand experience across children's and adult products while simplifying product recognition through a unified packaging system.
The project also establishes a scalable design foundation that supports future product expansion while preserving brand consistency.
Client
Daesang Wellife
Scope of Work
Brand Identity Renewal
Visual Identity System
Packaging Design System
Product Portfolio Architecture
Brand Experience
Visual Identity System
Packaging Design System
Product Portfolio Architecture
Brand Experience
Contact
E-mail: detail@named-labs.com
Tel: +82 10 3904 9761
